A mobile application is popularly known as a mobile app or just an app. An app is a computer-generated program that runs on a mobile device, phone, tablet, or smartwatch.
In 2009, technology columnist David Pogue said that smartphones could be nicknamed "app phones" to distinguish them from earlier less-advanced smartphones. The term "app," short for "software application," has gained so much popularity. It was even announced as word of the year in 2010.
We have entered into the mobile era, as there are more mobiles than desktops. Now in today's time, everything needs to be accommodated to mobiles, phablets, and tablets.
Every business needs a website, and most of the companies have at least one functional website. But, it's not right in the case of mobile apps. Some studies suggest that over 60% of users prefer mobile apps for purchasing online. If your business deals with selling products, then having an app are much more beneficial than having a website.
- Mike Aalto- from envato
- Peter Smithson- from Themeforest
- Andrew Timiskit- from Coralix Themes
Everyone wants his /her preferences in the app or store content. People in today's time are not very patient, and you need to make their experience delightful.
In mobile apps, you can set the preferences from the beginning, and you will be served customized content according to those preferences. Having an app is not only about knowing about your subscribers, but the main motto is to sell your products and services.
Mobiles offer a seamless experience with just a single tap. The most basic difference between an app and a mobile website is the ability to work offline. Apps do need an active internet connection to perform an important task.
After downloading, apps can use mobile features like cameras to scan PDFs, QR, and barcodes. NFC features are used for payments and GPS to connect with maps. Other features like accelerometer, gyro meter, and compass can be utilized for multiple different purposes. Now we have fingerprint scanners also in mobiles that can be used for many purposes, most importantly security.
Mobile apps increase the communication between people benefitting your brand, and promoting your brand at such a low cost. As you communicate directly to your consumers and employees, your advertising and marketing cost reduces drastically.
Your Mobile App is your Brand, Ambassador. Every mobile app is designed, keeping in mind the company's branding. If you are creating your branding or want to relaunch your branding, there nothing better than a mobile app. It's your 24*7-sales executive.
Businesses should build an app because it gives them the ability to send instant notifications to their app users and connect with them directly.
The promotional and update notifications that you receive on your mobile are all push notifications. Push notifications allow you to send the latest features, images, and product listings to your customers directly. This direct promotional strategy lets you contact your customer directly for your product and services, regularly improving your chances of more sales and revenue.